Lead CRM Campaign Manager

Lead CRM Campaign Manager 
£50,000 to £59,000 plus great benefits (Work Level 5) 
Manchester city centre, in this role you’ll work in a hybrid way splitting your time between home and the office

We’re looking for a Lead CRM (Customer Relationship Management) Campaign Manager to join us at Co-op. If you’re passionate about creating brilliant customer experiences and building lasting relationships, this could be the perfect role for you.

In this role, you’ll shape our CRM strategy and plans across multiple channels, helping us connect with prospects, customers, and members at every stage of their journey. From welcoming new customers to nurturing loyalty, you’ll make sure every interaction feels personal and meaningful. It’s a busy, varied role where you’ll have the chance to make a real impact and develop your skills in an exciting area of our business.

Why this role matters

Our customers and members are at the heart of everything we do. This role is key to making sure they feel valued and connected to Co-op every step of the way. By designing smart, engaging CRM campaigns, you’ll help us build trust, strengthen relationships, and create experiences that keep people coming back. Your work will make a real difference, not just to our business, but to the communities we serve.

What you’ll do

• Build an annual CRM plan that helps us meet Co-op’s commercial and community goals across direct channels like email, direct mail, and social
• Use your knowledge of CRM strategy and tools (including Salesforce Marketing Cloud) to design customer journeys that feel seamless and engaging
• Create frameworks for audience targeting, messaging, and testing so we can learn what works best
• Identify the data and insights we need to make smarter decisions
• Recommend how to allocate budget across audiences and channels to achieve our objectives
• Work closely with business units and key stakeholders to bring plans to life
• Champion CRM across the business, helping colleagues understand its value and how it supports our strategy

This role would suit people who have

• Previous CRM experience and a good understanding of marketing tech platforms
• Experience working across multiple channels like email, SMS, app, and direct mail
• The ability to turn data into clear recommendations
• A strategic mindset and a knack for planning ahead
• Commercial awareness and an understanding of P&L
• Great relationship-building skills and the confidence to work cross-functionally

Why Co-op?

At Co-op, we’re owned by our members. And because we’re owned by you, we can do right by you. So when you join us, you’re not just taking a job, you’re joining a movement. We’re an organisation that puts people and communities first, and we’re powered by purpose. We want this to be a place where you can thrive, so you’ll also receive:

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays 
• A pension with up to 10% employer contributions
• Private healthcare 
• Access to a subsidised onsite gym (at our Manchester HQ)
• Coaching and training to support your career development
• Wagestream app – giving you access to a percentage of your pay as you earn

Building a diverse environment

We’re actively building diverse teams and we welcome applications from everyone. If you have a disability, we can make reasonable adjustments to our recruitment process according to your needs. We're also part of the Disability Confident scheme, meaning we'll always offer an interview to disabled candidates who apply through the scheme if they meet the minimum criteria for a job.

We'll ask whether you’d like to be considered under the Disability Confident scheme when you apply.

If we invite you to take part in the recruitment process for any of our jobs, we’ll ask you if you need any reasonable adjustments to enable you to participate.

You can find out more about our recruitment process at jobs.coop.co.uk/apply-process

You can find out more about the Disability Confident scheme at Disability Confident Scheme - Co-op Colleagues and more about our commitments to diversity and inclusion at Diversity and Inclusion

Please note that we may close applications for this role early.

As part of your application, you'll need to complete an online assessment. This assessment typically takes up to 50 minutes. If you're a current Co-op colleague, this does not need to be completed.