Campaign Manager – CRM
£32,000 - £44,200 plus excellent benefits (Work Level 6A)
12-month fixed term contract 

Manchester city centre, in this role you’ll work in a hybrid way splitting your time between home and the office (find out more about our hybrid working policy at colleagues.coop.co.uk/hybrid-working-policy) 

We’re looking for 2 motivated Campaign Managers to join our CRM (customer relationship marketing) team and help us to deliver targeted marketing campaigns that are truly customer focused, and reflect local customer needs and demographics.

As a campaign manager, it’ll be up to you to design and deliver dynamic campaigns across email, direct mail, and push notifications to engage our customers and members and help drive sales. As the UK’s leading food convenience and quick commerce retailer, number one funeral provider, a major general insurer, growing legal services business and the UKs largest entertainment venue, the campaigns you will deliver, provide a varied and exciting workload.

What you’ll do

• Co-ordinate CRM activity (email, direct mail and mobile push notifications), working with partners, making recommendations and helping to shape the programme
• Use Taxi for Email and Salesforce Marketing Cloud to design and deploy email and push notification campaigns
• Monitor and analyse all performance metrics and Google Analytics insights to optimise future campaigns and onward journeys, providing weekly and monthly analysis and recommendations 
• Devise and run tests to increase open/view rates, clicks and conversions as well as deliver key business metrics
• Write/edit copy and choose/edit images, to populate email templates to create engaging campaigns 
• Manage direct mail campaigns from briefing agencies through to production
• Build relationships and work collaboratively with the wider marketing, data, digital and technology teams, as well as our partner agencies, to deliver shared ambitions and create aligned & on brand campaigns

This role would suit people who have

• Experience of working in an email and direct marketing role, with a strong understanding of best practice across multiple channels
• Experience using Salesforce Marketing Cloud (or similar email deployment tool)
• Excellent relationship building skills, with the ability to challenge and influence a variety of internal and external partners
• Strong English language skills, both written and verbal 
• Experience of writing and/or editing copy

Why Co-op?

Here you’ll do work that matters. We’re a commercial organisation with a purpose beyond profit, you’ll have an opportunity to help us build a stronger Co-op and stronger communities. You’ll also get a package that includes:

•   competitive salary
•   coaching, training and support to help you develop
•   pension with up to 10% employer contributions
•   annual incentive scheme 
•   28 days holiday (rising to 32 in line with service) plus bank holidays
•   discounts on Co-op products and services

Building an inclusive work environment

We’re actively building diverse teams and we welcome applications from everyone. We want to build inclusive work environments, where our colleagues have equal opportunities to reach their full potential. We celebrate our differences, and recognise the importance of our teams reflecting the communities they serve. 

If you have a disability, we can make reasonable adjustments to our recruitment process according to your needs. We're also part of the Disability Confident scheme, meaning we'll always offer an interview to disabled candidates who apply through the scheme if they meet the minimum criteria for a job.

We'll ask whether you’d like to be considered under the Disability Confident scheme when you apply. 

If we invite you to take part in the recruitment process for any of our jobs, we’ll ask you if you need any reasonable adjustments to enable you to participate.

You can find out more about our recruitment process at jobs.coop.co.uk/apply-process. 

You can find out more about the Disability Confident scheme and all our commitments to diversity and inclusion at colleagues.coop.co.uk/diversity-inclusion-and-wellbeing.

As part of your application, you'll need to complete an online assessment. This assessment typically takes between 45-60 minutes. If you're a current Co-op colleague, this does not need to be completed.