Lead CRM (Customer Relationship Management) Campaign Manager 
£50,000 - £59,000 plus great benefits (Work Level 5) 
Location, in this role you’ll work in a hybrid way splitting your time between home and at least 2 days a week in the office (find out more about our hybrid working policy at https://jobs.coop.co.uk/hybrid-working-policy ).  

We’re looking for a Lead CRM (Customer Relationship Management) Campaign Manager to join us at Co-op. In this role, you’ll be responsible for developing strategy and plans for omnichannel CRM so that we can engage prospects, customers and members at every point of the customer lifecycle, increasing lifetime value and building meaningful relationships with the Co-op brand. It’s a busy and varied role, and if you can bring us the CRM experience and relationship-building skills that we need, we can offer you the opportunity to gain valuable exposure and develop your skills within a really exciting area of our business.

What you’ll do

• Build the annual CRM plan to meet Co-op’s commercial or community objectives across direct channels (email, direct mail, social etc.) 
• Apply your understanding of CRM strategy and techniques, and marketing technology (specifically Salesforce Marketing Cloud) to plan omnichannel customer journeys from trial to nursery programmes, through to growth 
• Build a framework defining target audiences, objectives, channel, contact and messaging strategies, designing testing strategies to learn what approaches are most effective in driving engagement and next steps
• Identify data and analysis needed to support strategy, planning and delivery 
• Recommend how annual budget should be allocated to different audiences and channels to achieve objectives 
• Partner with business units and manage relationships with key stakeholders 
• Be an advocate for CRM in the business, driving knowledge of our capability and the role we can play in driving business strategy and success

This role would suit people who have

• Previous CRM experience, with an understanding of key principles and marketing tech platforms
• Experience of working across multiple platforms including email, SMS, app and direct mail
• The ability to interpret data in order to provide recommendations  
• A strategic thinking approach
• Commercial awareness with an understanding of P&L (profit and loss) 
• Great relationship-building skills, with the ability to work with people cross-functionally

Why Co-op?

If you have the skills that we need, we can offer you a competitive salary and great benefits package which includes 30% off Co-op branded products in our food stores (as well as other discounts on Co-op products and services).

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays 
• A pension with up to 10% employer contributions
• Private healthcare 
• Access to a subsidised onsite gym (at our Manchester HQ)
• Coaching and training to support your career development
• Wagestream app – giving you access to a percentage of your pay as you earn

At Co-op, we’re proud to do things a different way. As one of the world’s largest co-operatives, owned by millions of members, community is at the heart of what we do. Since our Co-op was founded in 1844, we’ve had a clear social purpose, and everything we do as a business helps to build a fairer world for our members, customers, colleagues, and communities.

Building a diverse environment

We’re actively building diverse teams and we welcome applications from everyone. If you have a disability, we can make reasonable adjustments to our recruitment process according to your needs. We're also part of the Disability Confident scheme, meaning we'll always offer an interview to disabled candidates who apply through the scheme if they meet the minimum criteria for a job.

We'll ask whether you’d like to be considered under the Disability Confident scheme when you apply.
If we invite you to take part in the recruitment process for any of our jobs, we’ll ask you if you need any reasonable adjustments to enable you to participate.

You can find out more about our recruitment process at jobs.coop.co.uk/apply-process

You can find out more about the Disability Confident scheme and all our commitments to diversity and inclusion at jobs.coop.co.uk/diversity-inclusion-wellbeing

Please note that we may close applications for this role early.

As part of your application, you'll need to complete an online assessment. This assessment typically takes between 45-60 minutes. If you're a current Co-op colleague, this does not need to be completed.